L’Oréal fiberceutic - Botox for the hair

L’Oréal fiberceutic - Botox for the hair

As every woman knows, years of brushing, blow-drying, styling and straightening takes its toll on your hair, but a new treatment, likened to 'Botox for the hair', could help turn back the clock.

In the same way that Botox and other cosmetic procedures smooth away wrinkles, experts at L'Oreal Professionnel have devised a formula which plugs holes and smooths away tears in damaged locks.
The formula, known as fiberceutic contains molecules that seek out and attach themselves to areas of damaged keratin – the protein which makes up hair fibres.

Then the molecules get extra busy by penetrating the hair shaft to seal gaps and breakages. On top of that, vitamins and glossing agents can be added to the serum at the same time, giving longer-lasting results than other conditioning treatments, which sit on top of hair strands and need to be reapplied every time the hair is washed. 

Cheryl Cole has appeared in L'Oréal ads and says their products make her hair feel 'stronger and full of life' 

The product is only available through salons and has to be applied by hair-dressers. It is initially washed into the hair using a shampoo, and then once the hair has been towel dried, more of the chemical is added in serum form, using a syringe.

Vicki Steventon of Rage Hair says:

'it is very good for clients with long hair, those who suffer from split ends or whose hair has become damage from styling.

Unlike other conditioning agents, it is quick to apply, and can be incorporated into a normal cut and blow-dry. Because the molecule penetrates the hair shaft, it protects the hair from future damage and makes it feel stronger and thicker for longer'.

Rage Hair are offering this cutting edge treatment in salons now, so call Rage today on 01202 589756 and give your hair a treat!